Novi Backyard Pool & Spa Show

Demographics

Rock Financial Showplace is the perfect host for this show. Come showcase your products to a market that's ready to buy--84% of attendees come to the show looking for pools or spas!


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Qualified Attendees!

  • 96%   Homeowners
  • 73%   Came to show looking for pools or spas
  • 70%   Plan to purchase products from the show within the next year
  • 40%   Have children living at home
  • 33%   Planning to add a spa
  • 48%   Planning a deck or patio addition
  • 37%   Planning to add a pool
  • 44%   Pool owners
  • 26%   Spa owners
  • *3 year survey average

Great Prospects!

  • Age
  • 9%   25-34
  • 26%   35-44
  • 43%   45-54
  • 18%   55-64
  • 3%   65+
  • Income
  • 5%      Less than $40,000
  • 25%   $40,000-$80,000
  • 43%   $80,000-$120,000
  • 27%   Over $120,000

Rock Financial Facts

  • Easily accessed by major area highways and 3 interchanges, drawing patrons from Oakland, Western Wayne, Livingston and Washtenaw Counties
  • Improved parking with 2,500 on-site spaces
  • 26’ ceiling heights